No Logo

Someone sitting behind me during the class when the movie came up said hey this about no logos and there is this ladies logo right there. I find it interesting no matter how indifferent you are to the logos and brands that are around us we seem to remain connected to them no matter how hard we try to distance ourselves from these so called dominating lifestyle changing brands.

I think its of a matter of choosing whether or not you want to participate in that part of the American experience. Brands have become more than just a lifestyle change, they are infused in our culture now. With Mac and Nike and other brands that almost have become a need instead of a want. It's kind of like the idea that if you are American you need a car, that is the only way to get around and extra. While this idea itself is far from the truth.

I hope that we can just decide for ourselves what way we want to live our lives and not impose our beliefs and our ideas on anyone else.

Anti-Advertising is still Advertising

I think that it is all fine and dandy that people get upset about the large conglomerates that role our lives and dictate what media we need and must participate in, but it is another thing to act out against them in such a way that you are actually giving those same companies even more publicity.

Some say that any type of media exposure is good exposure. For example if you are Microsoft and I am fet up with windows and there is a huge billboard right by where I live and I go and put that Bill Gates lies all over it. Then the news is going to do a piece on it and if lets say I had a group of people that did it in a ton of places then more news people are going to pick it up and show it. Some people are going to be like that is funny, but most people are just going to see tons of Microsoft signs that have stuff on it.

The next time people see a Microsoft product they are going to be like hey, I remember them, because of what I did. They may even purchase the product to find out why it is so hated and or bad.

Quality

I find it kind of interesting that as time progresses we are more and more interested as consumers at the type of brand we are consuming and not the overall quality of the product. I like what Errin said about how Tommy Hilfiger jeans are just the same quality of any other brand or lesser brands and is just more expensive because of the label it has on the butt.

I started to really ponder this, and realized that when I buy something I would rather pay for quality rather than just the name of the brand. To me it is more important to me that my shoes last me years than it is what kind of shoe I am wearing. It is ultimately sad that I came to this realization so late in my life.

I hope that in the future when we buy things that we can look at the quality of the product, and be an intelligent consumer instead of buying something that costs hundreds of dollars more just because it has a logo slapped on the butt, or the front of your shirt.